An article from McClatchy newspapers has appeared today across the USA extolling the benefits of the “App Economy”. Headline writers are salivating over words like “Sizzles” and “Hot”. However there is a real problem with this focus.

The sad truth is that Mobile Apps and now anything that used to be called an Application is being managed in a manner that cares little as to the value of what is being produced.

Metrics that count Apps as a requirement for a higher social score/ranking are just ludicrous (and I don’t mean the rapper either). So everyone jumping into Apps is a cautionary take of jumping and not thinking. The APP economy is simply nuts.

Have a read of my article in TNooz and then think very carefully if you want to bet the farm on developing Apps.