Skip to content

Posts tagged ‘Facebook’

Facebook to the Web: “Reports of My Death Are Greatly Exagerated”… Maybe

January 6, 2014

VaultPad

Screen Shot 2014-01-06 at 6.44.50 AMScreen Shot 2014-01-06 at 6.45.10 AMSome folks will tell you that Faceboook is dead and buried.  But despite media claims over Christmas that Facebook was  indeed “Dead and Buried” for teens, this set of numbers from “Chart of the Day” quantifies that this claim is going to be tough to prove. The original note came from an Academic in London. Daniel Miller I do suggest actually reading what he has to say.

However as usual one has to be careful on how one interprets the information.This set of data is for people involved in Social Media. There is a significant (but thus far unquantified) number of people of all ages who use Social Media less and in what form. There is much anecdotal evidence that people have stopped using it altogether – other than their fave occuaption which is stalking! First up this is SURVEY data. Sample size was 42K. Regular readers know that I am very skeptical of survey data. This relates to a singular question asking if respondents had used (consumed or posted) to a social media platform. The question is posed world wide except China.

Looking at active usage by age groups we can see that Facebook is still actually the most popular social platform on the planet among teens with 56% of teen users active, a massive 59% more than the nearest competitor, YouTube (35.4% of 16 to 19 year olds). Twitter is third with 30.1% of 16 to 19 year olds around the world using it on a monthly basis.

In general I agree with the trend data but I am skeptical when considered that this data is already dated and I believe that many users have indeed moved on. Facebook and other forms of Social media or morphing. I find it hard to accept the claims that Social Media will grow to the point where the whole world will be connected and actively using Social Media (and Facebook in particular) by 2017 or thereabouts. Don’t get me wrong – Social Media fulfills a very important need in our lives. For me I am very interested in how people actually use the platform and in what context it has relevance to the Travel Industry particularly in Commerce.

I hope this inspires you to think about how you should use Facebook and other platforms in your plans.

Cheers

 

Digitial Ad Growth Powering Ahead – But Why?

November 16, 2013

VaultPad

Google is laughing all the way to the bank (once again) and those other folk – Facebook, Twitter, Linked in are all smiling broadly too. The number from SIG on Digital Ad growth in the last quarter would make anyone smile – if you were one of the companies. However I am perplexed at the growth in Social ad spending because I dont think it is justified.

I have a belief that a lot of this is good money chasing bad as people dont really understand Social and no decent performance metrics for Social spend are yet out there to accurately reflect the effectiveness of Ad spend on Social.

I encourage you to read the report (Link below).ec2b9b14-ca8b-4c45-855f-bbc3460428b8

It certainly makes for interesting reading but I hope those who are opening their wallets to Social and closing them to traditional advertising REALLY know what they are doing because if not – some media will go away and we will be left with a ton of schlock stuff.

Cheers

 

Social Media is it the sustaining or introduction of your brand? A reflection on Social Media and our lives.

November 14, 2013

VaultPad

Image

Normally I am not one to focus on branding. But I am fascinated by brands in today’s ADHD world. I constantly ask myself whether brands are relevant in a world of on-demand always on information resources.

Personally I find a sense of irritation at the way in which the big access points of my life keep trying to mold me to their ways. The AGFA world (Apple Google Facebook Amazon) each is telling me – many non- too subtly – that I have to do things their way. And no-one seems to bat an eyelid at that. So I was very interested to see this recent piece by eMarketer on the manner in which Social media weaves its way through our lives, not that we didn’t know already.

But for me the most telling piece was the end paragraph. I would like to quote verbatim…

“Once they become loyal customers of a particular brand, it would seem natural that consumers who engage with brands on social networks would significantly prefer to use this channel to keep in touch with them. But this is not the case. Fifty-five percent of social network users reported they typically keep in touch by visiting brands’ websites—the top method of staying connected to a brand. A slightly lower share— 52%— said they commonly visit social network pages as a way of staying in touch with their favorite brands. “

And perhaps this is a reflection of the mixed way we all approach Social Media. Older folks like me still like Social Media as a way of keeping in touch with people in whom we share past experiences. Millenials are in many cases eschewing Facebook because they have better things to do with their lives in creating the experiences that will in turn define their lives. And that is part of Life’s rich tapestry.
 
Our brands are not just marketeers’ inventions but today in many cases we have created our own brands. We should just take care not to mess it up.
 
Cheers