Some folks will tell you that Faceboook is dead and buried. But despite media claims over Christmas that Facebook was indeed “Dead and Buried” for teens, this set of numbers from “Chart of the Day” quantifies that this claim is going to be tough to prove. The original note came from an Academic in London. Daniel Miller I do suggest actually reading what he has to say.
However as usual one has to be careful on how one interprets the information.This set of data is for people involved in Social Media. There is a significant (but thus far unquantified) number of people of all ages who use Social Media less and in what form. There is much anecdotal evidence that people have stopped using it altogether – other than their fave occuaption which is stalking! First up this is SURVEY data. Sample size was 42K. Regular readers know that I am very skeptical of survey data. This relates to a singular question asking if respondents had used (consumed or posted) to a social media platform. The question is posed world wide except China.
Looking at active usage by age groups we can see that Facebook is still actually the most popular social platform on the planet among teens with 56% of teen users active, a massive 59% more than the nearest competitor, YouTube (35.4% of 16 to 19 year olds). Twitter is third with 30.1% of 16 to 19 year olds around the world using it on a monthly basis.
In general I agree with the trend data but I am skeptical when considered that this data is already dated and I believe that many users have indeed moved on. Facebook and other forms of Social media or morphing. I find it hard to accept the claims that Social Media will grow to the point where the whole world will be connected and actively using Social Media (and Facebook in particular) by 2017 or thereabouts. Don’t get me wrong – Social Media fulfills a very important need in our lives. For me I am very interested in how people actually use the platform and in what context it has relevance to the Travel Industry particularly in Commerce.
I hope this inspires you to think about how you should use Facebook and other platforms in your plans.
Google is laughing all the way to the bank (once again) and those other folk – Facebook, Twitter, Linked in are all smiling broadly too. The number from SIG on Digital Ad growth in the last quarter would make anyone smile – if you were one of the companies. However I am perplexed at the growth in Social ad spending because I dont think it is justified.
I have a belief that a lot of this is good money chasing bad as people dont really understand Social and no decent performance metrics for Social spend are yet out there to accurately reflect the effectiveness of Ad spend on Social.
It certainly makes for interesting reading but I hope those who are opening their wallets to Social and closing them to traditional advertising REALLY know what they are doing because if not – some media will go away and we will be left with a ton of schlock stuff.